Tuesday, February 8, 2011

EA Responds To FoxNews' Bulletstorm Slam - News - www.GameInformer

Another violent game has found itself in the cross-hairs of news media`s scrutiny. This time FoxNews is criticizing Epic Games/People CanFly`s blood symphony Bulletstorm. The game sports some of the foulest language in video games, rewards players for shooting enemies in the gonads, and contains blood-infused sexual innuendos.

All this has FoxNews hot, bothered, and talk with the experts about Bulletstorm`s supposed dangers. Publisher Electronic Arts has officially responded to the article, insisting this is fictitious sci-fi entertainment aimed towards adults, not children.

Tammy Schachter, vice chairman of world relations for EA, issued the next reply to us:

"As you know, Bulletstorm is a process of entertainment fiction that takes office in the 26th century on the abandoned fictitious paradise planet Stygia, where our heroes fight mutants, monsters, flesh-eating plants and gigantic dinosaurs.Epic, People Can Fly and EA are avid supporters of the ESA and trust in the Entertainment Software Ratings Board (ESRB) rating system. We believe in and stand by the policies put in space by the ESRB.

Bulletstorm is rated M for Mature for line and gore, intense violence, partial nudity, sexual themes, strong language and use of alcohol. The plot and its marketing adhere to all guidelines set off by the ESRB; both are designed for people 17 . Never is the game marketed to children.

Epic, PeopleCan Fly and EA support the good of artists to make works of entertainment fiction for consumers of all ages, including adults who enjoy action adventures like Bulletstorm. Much like Tarantino's Kill Bill or Rodriguez's Sin City, this plot is an aspect of creative entertainment for adults."

FoxNews' Perspective

Despite Bulletstorms bold "M for mature" (17 ) rating, FoxNews insists kids as young nine days old could be open to it. One doctor says that the bloodshed and cussing could "significantly damage" a youthful head and further violence during conflict.

Psychologist Carol Lieberman takes it a step further, insisting that ""The growth in rapes can be attributed in great contribution to the acting out of [sexual] scenes in video games." No research or statistics are provided in back of this alleged correlation.

Another accusation tosses Bulletstorm in with other game`s marketing campaigns which use controversial imagery like sex or hyperviolence to skin the fact that their game really sucks. "Games without sufficient quality of gameplay - games that include highly objectionable violent or sexual content - often pump up the degree of this sort of capacity to increase media attention," says Billy Pidgeon, gamesanalyst. Generally, it`s poor practice to mean that a game lacks fun or innovative gameplay without having played it. However, Pidgeon is an analyst and it`s his job to analyze trends, even if many gamers who`ve played the present are really happy with the game.

Melanie Killen, A professor from the University of Maryland, even insists that Bulletstorm`s marketing effort is geared toward "childrenand young adolescents." Check out this age-gated, ESRB-stamped promotional video and justice for yourself whether it`s aimed at kids or not.

Finally, Hal Levy of National Youth Rights Association says the back has been "praised for encouraging innovative thinking. Bulletstorm involves developing new moves and dispatching of enemies creatively. Plenty of emotionally unstable adults will work the back and they`ll be fine."

For more on this sensationally violent game, check out Game Informer's Bulletstorm hub, our question with producer Tanya Jessen, and this new pot of screens.

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